
Welcome to season 8 of the Content Matters Podcast. This season, we're continuing our deep dive into all things related to content operations, including content strategy, information architecture, technical publishing, and more.
.png?width=1500&height=1500&name=March%20Susan%20Yorke%20(1).png)
Susan Kraft-Yorke of Kraft Consulting joins the Content Matters Podcast on March 3rd to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We’ll talk about building an ROI case for documentation, including the phases of an initiative (and their costs), how to talk to CFOs and business leaders, and the metrics that matter. Plus, Susan will explain a “test” to assess your organization’s IA maturity/readiness.

In this episode of the Content Matters Podcast, we talked with Hannah Kirk, an experienced content strategist and technical writer, and Founder of Hannah Kirk Consulting, about what it really takes to build a documentation function inside tech organizations. Hannah shares how she created documentation departments, aligned engineers and non‑writers around shared standards, and set up the tools and infrastructure that make content sustainable.
We also explored how technical writing has (and hasn’t) changed over the last 10 years, how AI is being introduced into documentation workflows, and where content strategy, structured content, and technical writing all intersect.
.png?width=1500&height=1500&name=March%20Susan%20Yorke%20(1).png)

up-coming









The Content Matters Podcast is a monthly podcast sponsored by Ingeniux. We interview experts across content strategy, content operations, customer experience, marketing, and more.
Our goal is to dive into the information we all need to create great content-rich experiences, whether it's for technical publishing, web experiences, or customer experience.
The podcast is hosted by Barb Mosher Zinck.
.png)
We livestream the podcast on LinkedIn once a month. Episodes run 30-45 minutes in length. A separate video and audio version of the podcast are created post-production alongside the episode Show Notes.
The Content Matters Podcast is proudly sponsored by DiscoverCX by Ingeniux. Visit us at Discovercx.com