The Content Matters Podcast - Season 8

October - Sandie Markle

Content, product, and engineering teams often describe the same content in different words, and that gap shows up as friction, ownership fights, and the same meeting held over and over. Sandie Markle argues that structured content is about more than efficiency and scale. In this episode, she explains how a shared structure gives teams a shared language, why that builds trust, and how small wins earn leadership support. 

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November - Emma Pindera

How can teams use AI to improve content workflows and maintain consistency? Emma Pindera, Senior Content Strategist at PointClickCare, joins the Content Matters podcast to discuss how she's applying AI to content audits, design systems, and technical documentation. 

She'll share her experience building AI-assisted workflows using existing content standards, the challenges of keeping up with changing AI tools, and where human review and judgment still matter. 

December - Amanda Natividad

June - Jack Molisani

“AI will take your job.” We’re hearing it across the industry, and tech writers are not immune. Like so many others, tech writers are worried about what is coming. But instead of burying your head in the sand and hoping for the best, see this period as an opportunity to show your company what you truly bring to the table—and how it’s something AI can’t provide.  

Jack Molisani, President, ProSpring Technical Staffing, and founder of The LavaCon Conference on Content Strategy and Technical Communication Management joined us for some much-needed perspective and advice for technical writers and content strategists.  

 Whether you’re looking to show your value, so you don’t get replaced by AI or you’re already on the hunt for a new job, this episode is a must-watch. 

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August - Andrea Ames

Most content professionals let their job title speak for them — and it undersells them every time. In this episode, executive coach and longtime technical content leader Andrea Ames makes the case for leading with outcomes instead of deliverables and explains how to move from commoditized work to strategic value. The conversation covers everything from how to introduce yourself in a way that sparks curiosity, to the one-hour-a-week habit that can future-proof your career in any economy. 

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October - Melinda Belcher

When layoffs and AI anxiety hit, the instinct is to say yes to everything and prove you're indispensable through sheer output. But competing on speed and volume is a race AI wins every time. In this episode, Melinda Belcher, Executive Director, Content Design, JPMorganChase, explains why the answer isn't to hug your whole job, but to choose the parts worth protecting, using a framework she calls the velvet cannonball. 

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February- Hannah Kirk

In this episode of the Content Matters Podcast, we talked with Hannah Kirk, an experienced content strategist and technical writer, and Founder of Hannah Kirk Consulting, about what it really takes to build a documentation function inside tech organizations. Hannah shares how she created documentation departments, aligned engineers and non‑writers around shared standards, and set up the tools and infrastructure that make content sustainable.

We also explored how technical writing has (and hasn’t) changed over the last 10 years, how AI is being introduced into documentation workflows, and where content strategy, structured content, and technical writing all intersect.

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March - Susan Kraft-Yorke

Susan Kraft-Yorke of Kraft Consulting joins the Content Matters Podcast on March 3rd to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We’ll talk about building an ROI case for documentation, including the phases of an initiative (and their costs), how to talk to CFOs and business leaders, and the metrics that matter. Plus, Susan will explain a “test” to assess your organization’s IA maturity/readiness.

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May- Regina Lynn Preciado

Most organizations still treat content like a pile of documents instead of a system. In this episode, Regina Lynn Preciado, VP of Content Strategy Solutions at Content Rules, talks about how to design content systems, including models, metadata, and workflows, that keep information accurate, consistent, and easy to change.

Regina breaks down what has to happen behind the scenes so content teams can work faster without sacrificing quality: defining content types and structures, tagging content with meaningful metadata, setting up clear ownership and changing workflows, and understanding how information flows from source data into web pages, PDFs, and other experiences.

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