Pick the right Web CMS. Skip the demo theater.
A vendor-neutral guide for the technology leaders responsible for the next platform decision. Forty pages on what to evaluate, what to ignore, and what the slick demos don't show you.
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What's inside the guide.
Six chapters covering the questions your team will ask in month two of a vendor process — answered upfront so you can move faster.
State of the market
Where the Web CMS category actually is in 2026, beyond the analyst quadrants.
Use cases that matter
Map real content operations to platform capabilities before talking to vendors.
Questions to ask vendors
Twelve diligence questions on modeling, governance, TCO, and migration risk.
Evaluating composability
What "composable" means in practice — and where the trade-offs land.
RFP-ready template
A scorecard for authoring, delivery, personalization, and platform health.
90-day playbook
Narrow a long list to a confident decision without burning a quarter.
For the people making the right call.
The guide is written for the technology leaders who'll live with the platform decision for the next decade.
Owns the build.
Skip ahead to chapters 02 and 04 for the architecture and use-case frameworks you can actually share with the team.
Builds the case.
Chapter 03's twelve diligence questions are the ones to bring to procurement. The 90-day playbook keeps the process honest.
Signs the contract.
The RFP-ready scorecard and the TCO framework in chapter 03 are the executive-ready outputs of a year-long evaluation.
There is no best Web CMS — only the best for your requirements.From “Success Factors,” The Web CMS Buyer's Guide